You’re walking down a store aisle. There are hundreds of products on the shelves, all trying to capture their attention. But only one makes you stop in your tracks. What’s it about that item that caught your eye? The answer’s sticker labels.
As a business, attracting your target audience is important. You have a maximum of 3 seconds to get them to take an interest in your products. One effective way to do this is with stickers.
But do your labels pass the test? If not, this guide is for you. We’ll be getting into the nitty-gritty of designing attractive brand stickers to make heads turn.
Images That Stick: Keep Your Customers Hooked
Here is how you can make the most of your brand labels.
What’s The Label Saying?
Have you ever picked up something at the store to see what its use is, but didn’t find any useful information on the label? You don’t want your customers to have the same experience with your products. Before you begin designing the sticker labels, think about what information you need to convey with them.
Include your company title and the name of the item. It should be easily readable. If people have to scan the entire label for basic information, it won’t make a good impression.
- According to a recent survey, 30% of buyers said they have opted out of purchasing a product just because the fonts on the packaging were unreadable.
What’s It Stuck On?
The next step is to choose a material. Ask yourself, what’s your item? Is it a shampoo bottle that’ll be placed in bathrooms? You’ll need a durable material. If it’s going to be stacked on store shelves, opt for something that stands out from the rest.
Too many options to choose from? This table will make it easier:
| Material | Features |
| Paper | Affordable |
| Vinyl | Durable Water resistant |
| Textured Paper | Premium feelVintage look |
| Clear | Waterproof Transparent |
Size It Right
When it comes to the size of the label, you’ll be limited to the surface area of your product. But this doesn’t mean that you can’t have options. You can opt for a single large label to cover the entire item. It can also be split into two, to be placed on the front and back.
Go for a split if you want to add detailed instructions on the back. You can also get a large wrap and divide the sticker into separate sections.
Keep It Simple
You want to tell your buyers about your items, not confuse them. When it comes to brand tags, simplicity is key. Don’t overcrowd the design. This will weaken the message you’re trying to convey.
Focus on important information. This will include your company logo, name, and product type. If you have any additional details to include, be strategic about where you place them on the label. Ensure there’s sufficient free space for maximum impact.
Add Some Colors
Think of a ketchup bottle, but with purple sticker packaging. Sounds odd, doesn’t it? You definitely wouldn’t buy it. Colors play a huge role in consumer decisions. Believe it or not, they can make or break your packaging.
- Around 85% of people say that color is one of the main factors that affect their buying choices.
Here’s a table to guide you:
| Color | Most used for |
| Red | Food Drinks |
| Blue | Tech products Corporate brands |
| Green | Organic and natural products Sustainable products |
| Yellow | Kid’s items Snacks |
| White | Skincare Pharmaceutical products |
Placement Matters
Make sure the necessary information is placed where it can easily be seen. Your buyers shouldn’t have to spend minutes looking for it, only to find out it’s at some corner in small font.
Wisely choose the placement for all the details you’re going to add. Ensure a visual hierarchy so the most important information is the most visible.
Create a Balance
Apart from being attractive, your labels should be functional. You cannot fit everything into the design without a clear strategy. Important details should be visible, and the fonts should be readable.
Keep the label size in mind when creating the design. Plan out the space each element is going to take up. Things like font size and style either make or break labels, so pay special attention to them. Make sure the packaging aligns with your brand’s visual identity.
One Step Ahead
Once you’ve captured the eyes of your target audience, you can do more than just provide information about the item they’re holding in their hands. As a business, you want your buyers to connect with you directly.
You can make them land on your website or social media profiles by adding a QR code to the sticker. This will make the packaging interactive and give you a clear edge over others’ products. It will improve customer engagement and loyalty. In case you want to take your marketing to a new level, hire a personalized patch maker. The designer will make attractive patches just for your brand’s needs.
People Also Ask
Can I use my own design?
Yes, you can create your own labels. However, you can also hire a professional artist to create catchy stickers for you.
What are some finishes I can use?
Here are some options you can choose from
- Gloss
- Matte
- Foil stamping
- Spot UV
Should my label match my branding?
Yes, your stickers must reflect your company’s colors, fonts, and overall visual identity. A clear consistency will build recognition and trust
- What are some eco-friendly materials I can use?
You can use recycled paper, compostable adhesives, and soy or water-based inks.
Wrapping up
Your products may be amazing. But your label is what gets it noticed. When your items are stacked with hundreds of others in stores, standing out becomes a challenge. This is why you need to pay extra attention to the design of your item’s packaging. From the material to the color scheme, every single element of your packaging needs to speak to your customers. Follow the mentioned steps to create a sticker that makes people stop in their tracks. Remember, it’s not about being flashy, it’s about being unforgettable. Good labels don’t just look good; they sell. So make yours do the talking.